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Services

Enhance your franchise's potential with our full spectrum of consulting services. From strategic growth planning and organizational design to market development, we are equipped to guide you through every aspect of business expansion and optimization. Embrace tailored strategies that drive performance, foster excellence, and secure competitive advantage in your industry.

Strategic Growth Planning

  • Conduct a comprehensive analysis of the client's business model, target market, competitive landscape, and industry trends.

  • Develop a strategic growth plan that outlines short-term and long-term objectives, market expansion strategies, and franchising strategies.

  • Provide recommendations for optimizing territory structures and unit growth potential.

  • Identify potential areas for diversification and alternative revenue streams, such as non-traditional development.

  • Assist in implementing performance metrics and monitoring mechanisms to track progress against strategic goals.

  • Provide ongoing support and refine the growth plan based on market changes and business performance.

2

Organizational Design

  • Assess the client’s current organizational structure, roles, and responsibilities.

  • Develop an optimized organizational design to support the client’s franchise sales and development functions.

  • Define job descriptions, reporting relationships, and performance metrics for key personnel.

  • Provide guidance on talent acquisition, training, and retention strategies.

  • Offer support in implementing organizational changes and ensuring alignment with strategic objectives.

3

FDD Audit & Analysis

  • Legal Compliance: Identify areas of concern for further legal counsel review.

  • Financial Analysis: Assess the franchisor’s financial health and stability. Evaluate financial performance representations, ensuring they are based on actual, historical data and presented clearly and accurately.

  • Franchise System and Structure: Analyze the business model and market viability of the franchise. Review franchisee obligations and franchisor support systems including training, marketing, and operational support.

  • Litigation History: Review any past and ongoing litigation to identify potential red flags.

  • Franchise Agreement Review: Understand the terms and conditions, focusing on clauses related to essential commercial terms (e.g., fees, term, renewal, termination, and dispute resolution).

  • Document Management and Updates: Ensure the FDD is current and includes the latest updates or amendments.

  • Preparation of Reports: Compile findings into a comprehensive report for legal, financial, and operational review, providing recommendations or identifying red flags.

4

Franchise Marketing

  • Develop a comprehensive marketing strategy encompassing brand positioning, messaging, channel selection, and development incentive programs.

  • Identify and help select an optimal franchise marketing vendor to create marketing collateral, including brochures, websites, social media content, and advertising campaigns, tailored to franchisee recruitment.

  • Implement lead generation tactics and systems, including a CRM system for tracking and nurturing leads through the sales funnel.

  • Provide guidance on digital marketing, including SEO, PPC, email marketing, and social media management.

  • Provide ongoing support in evaluating marketing ROI and adjusting strategies as needed.

5

Franchise Sales

  • Develop a sales strategy and process for attracting and qualifying potential franchisees.

  • Support the creation of sales materials, presentations, and pitch decks.

  • Provide training for franchise sales representatives on effective selling techniques, objection handling, and FDD compliance requirements.

  • Guide the implementation of a CRM system for managing leads, tracking interactions, and forecasting sales performance.

  • Support negotiating large area development agreements to aid clients in closing strategically important deals.

  • Provide ongoing support in franchise sales management and performance optimization.

6

Market Development Studies

  • Conduct market feasibility studies to assess potential markets for franchise expansion.

  • Analyze demographic data, consumer behavior, competition, and the regulatory environment to identify opportunities and risks.

  • Provide recommendations for market entry strategies, including location prioritization and market positioning.

  • Assess the financial viability of expansion plans and provide investment analysis.

  • Offer support in developing business plans and securing financing for market development initiatives.

7

Real Estate Assessment

  • Develop analytical tools to improve quality site selection decision-making.

  • Provide resources, tools, and templates to aid clients in systematically evaluating potential sites in alignment with the brand’s success criteria.

  • Provide guidance on store layout and design optimization for operational efficiency and customer experience.

  • Offer ongoing support for optimizing site selection strategies.

8

Other/Ad Hoc Projects

  • Provide customized consulting services tailored to the client's specific needs and challenges.

  • Examples may include financial modeling, operational efficiency improvement, technology adoption, and crisis management.

  • Offer flexible support and expertise to address emerging issues and opportunities as they arise.

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